Business-to-Business &
Business-to-Government
Marketing Communications

 


Our Experience

From 1979 through 2001, Bill Lane, CEO of Fastlane Advertising, worked at a number of large, national agencies in the Washington, DC market. During that time, Bill supervised the account activities of business-to-business and business-to-government clients in several key industry categories:


• Information Technology
• Telecommunications
• Aerospace
• Defense
• Systems Integration
• Software and Hardware
• Computer Resellers
• and Professional Services.


We can provide strategic direction, media recommendations – both traditional and electronic - integrated communications philosophy and implementation, and complete program management based on over 25 years of hand-on experience working with some of the most recognizable corporations in the United States.

Our particular expertise in high-tech B2B and B2G communications – for companies marketing technology-related products and services – sets us apart from many agencies who can not achieve true integrated marketing implementation, or are simply not versed in the requirements of high-tech and government marketing.



 
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